The Amazing Businesses Behind Our 5-Year Anniversary Kindness Initiative + How to nominate someone!

Five years of Beaut Gift Co. So many incredible small businesses. Twelve gifts for people who deserve a little extra love. And one big reason to celebrate - Find out how to nominate someone at the end of this blog!

Five years ago, Beaut Gift Co started in the spare room of my apartment, 59 floors above Sydney CBD. What began as a little idea has grown into a business I genuinely love, built around discovering beautiful products, supporting small businesses and helping people show the important people in their lives just how much they mean to them.

And now, five years later, we're celebrating in a way that feels a little different.

For previous anniversaries, we've teamed up with other brands to offer our customers extra goodies with their purchases. It's always been a wonderful way to celebrate together, but this year I wanted to do something a little different.

Rather than running a traditional giveaway where people have to follow, share or tag their friends for a chance to win, I wanted to give something to people who aren't expecting anything at all.

The people who quietly make a difference in their communities. The ones who show up for others, lend a helping hand and do good things without ever expecting anything in return.

So, for our fifth birthday, we're creating 12 special Beaut Boxes for 12 people nominated by our community. Nominations are open, and I'm so excited to see the stories that come through. I have a feeling choosing just 12 gift recipients will be the hardest part!

But this initiative isn't just about the people receiving the gifts. It's also about celebrating the incredible small businesses that have helped make Beaut what it is today.

I personally reached out to these businesses to see whether they'd like to be involved. I made it clear there was absolutely no pressure and that everyone could contribute in whatever way worked for them. The idea was to make this a fun, feel-good project, not another thing for already-busy small business owners to stress about.

The response was genuinely touching. So many came back excited to be involved, and one business even made an exception despite already being at capacity for the year for commitments like this. That sort of generosity means a lot to me.

These are the businesses helping us celebrate five years of Beaut, and I'm so happy to introduce them to you.

Meet the amazing businesses behind our Kindness Initiative

1. Flora's Soaps and Oils

Flora holds a very special place in the Beaut story. It was actually the first business I confirmed for my brand, and she has been with me ever since.

We started our businesses around the same time and, although we've never met in person, we've watched each other's businesses grow and flourish over the years. From the moment Flora sent me samples to try, I was hooked. Her soaps look beautiful, smell incredible and leave your skin feeling so lovely that we haven't been able to go back to store-bought soap!

There's another little bonus, too. When someone adds one of Flora's soaps to their Beaut Box, that gorgeous scent builds inside the packaging. Opening the box becomes a whole sensory experience, and we've received so many compliments about it over the years.

Beyond her products, I really admire Flora herself. Her Instagram is full of personality, behind-the-scenes moments, gratitude for every order and little glimpses into her everyday life. She brings so much enthusiasm to what she does, and I admire her consistency and zest for life.

Having her as part of this milestone feels particularly special. Thank you, Flora, for being there from the very beginning.

2. Facing Beauty

Some products just catch your eye, and Facing Beauty certainly does that. The packaging looks gorgeous in our boxes, but it's what's inside that keeps everyone coming back.

Their oils can be used on the face, body and hair, and the beautiful scents make them a standout in our range. The Peaches & Cream and Watermelon Hibiscus & Rose oils have been particularly popular, and this is one of those products that regularly sells out. Every time I place another order, I'm genuinely happy to be supporting Marie and her wonderful small business.

Marie puts so much heart into her products, and you can feel that care in the finished result. We've even teamed up with Facing Beauty for gift-with-purchase collaborations during previous anniversaries, so inviting her to join this initiative was a natural choice.

Her response? Essentially, a cheerful “say no more!” She was more than happy to be involved and has contributed mini cleansers and face mask kits for our Kindness Initiative.

It's lovely when a business relationship grows into something that gives us even more reasons to celebrate together.

3. Just a Glass

Just a Glass has also been with Beaut since day one.

I was initially drawn to the beautiful packaging and the whole feel of the brand, but I was equally inspired by Amber, the founder. She was putting so much effort into creating content and marketing her business, and seeing that passion made me want to support her journey.

The smaller wine bottles are also a perfect fit for our gift boxes. They're adorable, don't take up too much room, and leave space for all the other goodies that make a Beaut Box special. After trying a few varieties, we've found that rosé and prosecco are the clear favourites with our customers so these wines will always be found in our range of goodies.

For our anniversary initiative, Just a Glass has contributed a selection of its beautiful wines for the 12 gift recipients to enjoy.

Five years of working together is something worth raising a glass to. Thank you, Amber, for being part of our journey from the start!

4. Chocamama

If there's one thing we've learned over five years, it's that a good chocolate treat is always welcome!

Chocamama has been part of Beaut since the beginning, and we've had plenty of opportunities to explore its range over the years. While we enjoy trying different products, our staples have become the milk chocolate pretzels, sour cherries and dark chocolate blueberries. They're favourites with our customers, so you can expect to keep seeing them in our range.

It's also been lovely watching Chocamama evolve, including its recent packaging refresh. The updated look is fabulous in our boxes, proving that a little refresh can make a familiar favourite feel exciting all over again.

For the Kindness Initiative, Chocamama has contributed its classic caramel buds.

We're grateful to have such a long-standing supplier involved in this milestone. After all, some partnerships are simply too good to outgrow.

5. Cuvee Chocolate

Another original Beaut supplier! I discovered Cuvee Chocolate on Instagram and immediately fell for its beautiful packaging. It looked like the kind of luxurious chocolate brand I wanted to introduce to our customers.

Then I tried the chocolate. And that was that.

There really is no comparison between this kind of chocolate and an ordinary supermarket block. The texture, flavour and overall experience feel wonderfully indulgent. Soleo, and Blanc de Carmel, have been particular favourites.

I've also built a lovely relationship with Kylie, one of the people behind the brand. She's always so positive and lovely to deal with whenever I'm placing an order, which makes supporting Cuvee even more enjoyable.

For our initiative, Cuvee has contributed chocolate blocks and hot chocolate to help make the gifts extra special.

Beautiful packaging might have caught my attention initially, but the quality is what made Cuvee a permanent favourite. And five years later, I'm still very glad I discovered them!

6. Coated

Coated joined our range a little later, but its gorgeous pink packaging certainly caught our attention.

One of the things I love about this brand is the creativity. Their Instagram content always seems to leave me craving something chocolatey, and I'm forever curious to see what they'll cover in chocolate next!

We stock their large bags of party mix and freckles, both of which have been popular with our customers. They're fun, colourful treats that bring a little extra personality to our boxes.

Matt, one of the people behind Coated, has also always been incredibly easy to deal with, which makes the relationship all the better.

For the Kindness Initiative, Coated is contributing boxes of chocolate-covered hearts. I think that's rather fitting for a project centred around kindness, don't you?

A little chocolate, a little love and a whole lot of appreciation. We're thrilled to have Coated involved.

7. Coastals Drink Co

I first discovered Coastals Drink Co on Instagram, then happened to find the brand at an expo not long afterwards. That gave me the chance to meet Adam, the owner, in person and place an order directly.

The idea of coconut water with a kick immediately appealed to me. It's fun, different and just the sort of product that adds something unexpected to a gift box. The packaging was another big tick!

Coastals has recently refreshed its packaging and introduced a new Pink Grapefruit flavour, which we've just added to our range. We're excited to include it alongside the Watermelon and Pineapple flavours in our anniversary gifts too.

It's always exciting to discover a product that feels a little different from the usual gifting options, and it's even better to watch the brand continue to grow and evolve.

Thank you, Adam and the Coastals team, for helping us bring something refreshing to our celebration!

8. Me and My Hair

Finding the right haircare product for Beaut took a little time. We wanted something that met our standards, suited our range and was something we genuinely loved ourselves before recommending it to customers.

We're quite particular about what makes it onto our shelves. If we wouldn't be excited to receive or use a product ourselves, we're not going to add it just for the sake of having another item available.

This year, we discovered Me and My Hair and had the opportunity to try its Angel Magic Moisture product. We loved it, and finally found the haircare addition we'd been looking for!

Although it's still relatively new to our range, it's been lovely to see customers already choosing it when building their own Beaut Boxes.

Sara, the woman behind the brand, is clearly passionate about her products, and we're delighted she's contributing Angel Magic Moisture to our Kindness Initiative.

Sometimes finding the right product takes a little patience, but when it finally clicks, it's worth the wait.

9. Fabric Drawer

As a stationery lover myself, I always knew Beaut needed a stationery category. The challenge was finding products that felt unique, fun and a little different from what you'd see everywhere else.

Fabric Drawer caught our attention with its funky diary patterns, and it has been part of Beaut since day one.

Beck has such a distinctive style. I love that you can look at one of her designs and recognise that it comes from her creative world. That's exactly what I look for when sourcing products for Beaut: small businesses with their own personality, rather than products that feel mass-produced and interchangeable.

For our five-year anniversary initiative, Beck has contributed A5 art prints. They're a lovely, practical gift that recipients can enjoy long after the box has been opened.

I'm so pleased to have Fabric Drawer involved. Supporting creative Australian businesses and sharing their work with more people is one of the things I love most about what I do.

10. Skin Nutrient

Self-care and sheet masks go together beautifully, so when we discovered Skin Nutrient, it felt like a natural addition to the Beaut range.

Although Skin Nutrient is a newer business on our shelves, its sheet masks have already been popular with customers. There's a good variety to choose from, including options designed for firming, hydration, purification and repair.

That variety makes them especially lovely for gifting. Whether you're putting together a gift box for someone who needs a little hydration or choosing something for a relaxing night in, there's an option to suit different preferences.

Skin Nutrient is contributing its purifying and detoxifying sheet masks, along with paw paw ointment, to our Kindness Initiative.

We're excited to introduce more people to the range and give the recipients a little opportunity to slow down, unwind and enjoy some self-care.

Because sometimes a little face mask and some time to yourself are exactly what you need.

11. Rosie Lou

Rosie Lou is one of those brands that makes me smile before I've even opened the packaging.

I love its eco-friendly focus, but what really sold me was the combination of seeds and wonderfully quirky sayings. Thyme becomes “thyme to party”, while watermelon gets the “one in a melon” treatment. It's hard not to appreciate a product that can make you smile while offering something a little different!

The seed packs bring a thoughtful twist to gifting: something the recipient can plant, nurture and watch grow.

For our initiative, Rosie Lou is contributing greeting card packs, including designs with playful messages such as “so peas to be your friend”, complete with cute little peas.

But there's another reason I love these cards. In a world where so much communication happens through screens, snail mail feels like a bit of a lost art. I love the idea that these cards might encourage someone to sit down, write a little message and send some kindness through the post.

Camille, one of the people behind Rosie Lou, is always a pleasure to deal with, and I'm delighted to have the brand involved.

Perhaps our anniversary gifts will inspire a few people to bring back the handwritten note. Now wouldn't that be lovely?

12. Quantico Media Design

Every gift box has those little finishing touches that help make it feel special, and Quantico Media has been helping Beaut get those details right for years.

Angela has been my go-to for stickers and labels for a long time. She's always helpful, easy to deal with and happy to answer questions or help work through a design. And the quality of her printing is unmatched.

For our five-year anniversary, Angela is creating a limited-edition sticker collection especially for the Kindness Initiative. We'll be sharing these with the gift recipients and spreading a few more around during the Christmas period, too.

It's a small detail, but that's exactly the point. I've always looked for ways to make Beaut feel a little different, and the details really can make a big difference.

I'm so grateful to have Angela involved in bringing this special anniversary touch to life. I can't wait for people to see the finished stickers!

13. Kine

Sometimes the best additions to a gift box are the practical little things people can use every day.

We've recently added Kine's makeup wipes and baby wipes to our range after trying them and being impressed by their quality. They're plant-based, biodegradable and made in Australia, with a more considered, elevated feel than the usual everyday alternatives.

The makeup wipes are compact enough to slip easily into a handbag, making them a handy addition for anyone who wears makeup. We also wanted to introduce Kine's baby wipes to our baby category, giving parents the chance to discover a different option beyond the familiar products they might usually see on supermarket shelves.

At Beaut, we love products that bring a little more care to everyday routines, and Kine fits that idea beautifully.

For the Kindness Initiative, Kine is contributing its small packs of body wipes, practical, compact and easy to pop into a bag or purse.

And there's more to come! We're planning a special collaboration with Kine closer to Christmas, so we'll have more to share about that soon. You'll have to stay tuned!

14. Get Fresh

Finding the right body wash for Beaut was harder than I expected. I had a clear idea of what I wanted, and finding a product that ticked all the boxes took time.

Then we discovered Get Fresh.

Finally, we found what we'd been looking for, and we haven't looked back since! Customers love the body washes, but the range doesn't stop there. Baby body washes, soaps and hand creams have also become popular choices in our gift boxes.

I love being able to offer products that feel good to use while giving customers something a little different to discover. And when we find a business that meets our standards and works so well in our range, it's a wonderful feeling.

Get Fresh is contributing hand creams, soaps and woollen hot water bottles to our Kindness Initiative. These are the sorts of gifts that encourage a little comfort and care, whether it's through a daily routine or a cosy moment at home.

We're so pleased to have Get Fresh helping us celebrate five years of Beaut and share some extra warmth with our recipients.

15. The New Flame

The New Flame has been part of the Beaut Gift Co family for a little while now with their gorgeous candles, bringing a little warmth, ambience and beautiful fragrance to our gift boxes. We love including products that make everyday moments feel that little bit more special, and their candles have been a lovely addition to our range.

For our 5-Year Anniversary Kindness Initiative, Ash (founder of The New Flame) is helping us celebrate with a deliciously fresh watermelon room fragrance! It's a fun new way to bring a beautiful scent into the home, and we're so excited to include it as part of this special initiative. We're incredibly grateful to Ash for being involved and helping us spread a little extra kindness, one Beaut Box at a time. 

Five years of Beaut, and so much to be grateful for

Looking back on the past five years, I'm incredibly proud of what Beaut Gift Co has become. From starting in a spare room 59 floors above the Sydney CBD to creating gift boxes for people across Australia, it's been a journey full of learning, discovering new products, meeting wonderful people and building relationships that mean so much to me.

One of the best parts of running Beaut is discovering small businesses and sharing their products with people who might never have come across them otherwise. Every time a customer chooses one of those products, it means I can place another order and put more support back into a business that deserves it. That feeling never gets old.

That's why the generosity behind this Kindness Initiative means so much. These businesses are contributing in different ways and within their own capacities, simply because they wanted to be part of something positive. I'm so grateful that they were willing to join me in celebrating this milestone.

And now, it's time to spread that kindness a little further.

Five years of Beaut. Twelve gifts. A whole lot of kindness. 💛

Let's make this anniversary one to remember.

How to Nominate Someone 💌

Know someone who deserves a little extra love? We’d love to hear about them!

If you’ve been part of the Beaut Gift Co journey over the years - whether as a customer, gift recipient, supplier, collaborator, social media supporter or in any other way - we’d love for you to get involved and nominate someone special.

To nominate someone for our 5-Year Anniversary Kindness Initiative, simply email us on beautgiftco@gmail.com or DM us on IG @beautgiftco.au and share a little about who they are, why they deserve to be celebrated, and how a Beaut Box might brighten their day.

It could be someone who’s always showing up for others, a local hero making a difference in their community, or someone who could simply use a reminder that they’re appreciated.

Whether they’re a friend, family member, colleague, client, business, team or someone doing wonderful things in your community, we want to hear their story!

We’ll be selecting 12 deserving recipients to receive a special Beaut Box, thoughtfully put together with love and a little help from the beautiful small businesses behind Beaut Gift Co. If your person is selected, we will reach out to you to organise delivery details and a note on your behalf!

Because sometimes, the people who make everyone else feel special deserve to feel special themselves. 💕